Sensory Marketing: The Rise of 'Scented' and 'Textured' Print

Imagine flipping through a magazine, and you start to sense a fragrant smell that makes your soul feel good to the extent that you want to steal those magazines or the embossed texture that makes the content pop under your fingers. This is not an imaginary or fictional thought; it's happening in true market worlds. Do you know 80% of the customers are attracted not just to visuals but also to the unique features like fragrant brochures, magazines, or even a booklet? Businesses are now developing a unique strategy of immersive sensory experiences that go beyond ordinary print. This is where scented and textured printing in Dubai came to play. 

It is already stated that customers are attracted to visual things or personally printed things. Still, businesses want more than just ordinary, so they started to adapt a new technique of scented and textured printing in Dubai. This blog will explore with you what scented and textured printing is, why it's effective, and how brands in Dubai are leveraging its impact.  

Scented and textured Printing is a modern marketing technique that transforms ordinary printing into various sensory experiences. Instead of just focusing on visuals, trying out new methods like this will make the brand get more customer attention. For example, a perfume brand may infuse a brochure with its signature fragrance, while a luxury brand could use soft textures to create a premium feel. 

These techniques fall under sensory print marketing or experiential advertising, which focus on multiple senses at one place. By including olfactory (smell) or tactile (touch), brands can create stronger emotional connections with their audience. Scented and textured printing in Dubai combines creativity, technology, and sensory psychology to deliver memorable print experiences. 

Scented and textured printing is nothing but combining traditional printing techniques with innovative sensory enhancements. Printing companies add fragrances that are infused into paper during production or applied as a microencapsulated coating for scented printing. When a customer opens a magazine or brochure, the fragrance gets released, and makes the customer feel soul. 

There are a lot of benefits for businesses that adopt scented and textured printing in Dubai. Below are a few points:

• Boost Brand Recall: Multi-sensory printing experience stays longer in the customer's mind and boosts loyalty.
• Creates Emotional Connection: Touch and scent make people remember a brand even if they felt somewhere that reminds them of your brand when it's a unique one. 
• Engage Consumers: Interactive printing brochures, magazines, or business cards grab attention.
• Premium Brand Image: In the competitive market every brand follows the same pattern; brands that adapt new techniques like this one make them stand out.
• Supports Experiential Marketing: Makes every campaign unique and memorable.

1. Lancôme’s Scented Magazine Ads:
Lancôme, the luxury perfume brand, has used scented print ads in magazines to let readers feel their fragrances firsthand. Each ad was infused with the perfume's signature scent, creating a multi-sensory experience that makes customers connect emotionally brand. This campaign makes them unique and memorable.

2. IKEA’s Textured Catalogs:
IKEA has incorporated textured printing in some of its catalogs and promotional materials. By using embossed patterns and tactile finishes in paper, IKEA made the catalog more impressive, giving customers a premium and engaging feel while flipping through furniture designs. 

We all know Dubai is a hub for innovation, premium, and luxury branding, making it a perfect market for scented and textured printing. As the new year begins, print-on-demand trends in Dubai are expanding businesses no longer want to stick with old and existing methods. Brands want something new, and customer expects more unique experiences with a brand, so businesses are starting to adapt sensory print marketing because it makes them stand out in a competitive market. 

Scented, Eco-friendly brochures, textured business cards, and multi-sensory packaging allow companies to engage multiple senses like sight, touch, and smell, leaving a long-lasting impression. In addition, Dubai’s consumers are highly responsive to luxury and experiential marketing, which makes them effective ones. 

• Choose the Right Scent: Select the fragrances that reflect your brand identity and relate to your target audience.
• Select Appropriate Textures: Select a texture that matches your brand image. 
• Balance Sensory Elements: Try to combine scent, texture, and visuals in the right order, and avoid overusing them.
• Integrate with Brand Messaging: Ensure that scent and textures deliver the brand message. 
• Test before Launch: conduct a small test by asking for feedback from customers and see how they respond to sensory elements.
• Target the Right Audience: Before using any sensory elements, try to align with according to your audience.
• Use Across Print Materials: Apply scents and textures to brochures, magazines, and business cards consistently.

In today's competitive market landscape, scented and textured printing in Dubai is redefining how brands engage their audience. By combining both techniques, businesses can create memorable and immersive campaigns that boost brand recall and emotional connection. To ensure high quality, it's essential to choose the right printing partner in Dubai. Companies in Dubai started to adapt these techniques to stand out, differentiate themselves from competitors, and deliver premium experiences. 

If your brand wants to leverage the power of sensory print marketing, CIBS Media offers innovative scented and textured printing solutions tailored for maximum impact. Transform your brand into something that makes customers feel like their own kind. 

1. What is Scented Printing in marketing?
Scented printing is a technique where fragrances are infused into print materials like brochures, magazines, or packaging. It engages the sense of smell, creating memorable experiences.

2. What is Textured Printing in marketing?
Textured printing adds tactile elements to printed materials using embossed or soft-touch finishes. It allows customers to feel the brand and improve engagement.

3. Why is scented and textured printing effective in Dubai?
Dubai values innovation, luxury, and experiential marketing. Scented and textured printing allows the brand to stand out and leave a lasting impression on customers.

4. What materials can be used for scented and textured printing?
It can be applied to brochures, business cards, flyers, magazines, packaging, and promotional materials.